sample-store.example

Included with your plan

Your Recovery Blueprint: fix it step by step

Work through these in order, top to bottom. Each one tells you what to do, roughly how long it takes, and how to check it worked. You don’t need a developer for most of them.

1. Fix first · about 1 hour

   Step 1: Your store doesn't clearly show a refund or returns policy

   1. Create a Refund and Cancellation (or Returns) policy page, for example at /refund-policy.
   2. State clearly what can be refunded, when, how to ask, who to contact, and how long refunds take. For digital services, say when the work counts as delivered.
   3. Make it match what you say elsewhere on the site and at checkout. Contradictions are a risk signal.
   4. Link it in the footer, on the pricing page and near checkout.

   How to check it worked: The page is reachable from the footer and pricing pages, and its terms match the rest of your site.

2. Fix first · about 1 to 3 hours

   Step 2: Homepage uses several risky claims

   1. Open the evidence list above: it names the phrases found on your homepage. Search your site for each one.
   2. Replace absolute promises ('guaranteed', '100% risk free', 'instant results', 'miracle', income claims) with factual statements about what you actually do.
   3. If you keep a claim, make it true and provable, and show the real terms next to it: conditions, time frames, who qualifies, and what is not covered.
   4. Do not promise a result you do not control. Say what you will do, not what will certainly happen.
   5. Check that your ad text does not use the same kind of wording. Reviewers compare the ad with the page.

   How to check it worked: Search each flagged phrase on your site. Each is gone or is now backed by clear terms.

3. Fix first · about 30 to 60 minutes

   Step 3: We couldn't find a Contact page on your website

   1. Create or fix your Contact page at an address such as /contact.
   2. Show a real business name, working phone number and email, and a physical address, plus opening hours if you have them.
   3. Add a contact form that works, and reply to test messages to prove it.
   4. Link it in the main menu and footer, and make the details match your Google Ads account.

   How to check it worked: The Contact page loads from the menu, shows full details, and a test message reaches you.

4. Then improve · about 15 minutes (only after the whole site works on https)

   Step 4: HSTS is not enabled

   1. First make sure every page and resource on your site loads over https without errors.
   2. Add the response header Strict-Transport-Security with a value such as max-age=31536000 (one year). Many hosts and CDNs have a switch for it (Cloudflare: SSL/TLS > Edge Certificates > HSTS).
   3. Start with a short max-age (for example 300 seconds) if you are unsure, then raise it once everything works.
   4. Do not add includeSubDomains or preload unless you are sure every subdomain supports https.

   How to check it worked: In your browser's developer tools (Network tab), open your homepage request: the response headers include Strict-Transport-Security.

Before you appeal

1. Fix every item marked Fail first, then the Warnings, on your live public website.
2. Open your website in a private browser window and confirm each change is visible to a first-time visitor.
3. Keep a short written record of what you changed and when: page addresses and what they said before and after.
4. Run the free scan again and confirm the issues you fixed no longer appear.
5. Read the exact reason and policy named in your Google Ads suspension notice. This scan reports risk signals, not Google's reason, so make sure your changes address what Google actually named.
6. Write your appeal using the format below, in your own words: what you changed and why your website now follows that policy. Be specific and honest.
7. Submit one carefully prepared appeal rather than several rushed ones, then wait for the response before changing course.

Included with your plan

Your appeal format

Use this format for the appeal text. The text in each draft box is pre-filled from your audit and the details you gave us. Replace everything in [square brackets] with your own facts, delete what is not true for you, and do not send anything you cannot back up. Nobody can promise how Google will decide.

Google Ads customer ID: [your 10-digit customer ID]
Date of suspension: 2026-09-28
Policy named in the notice: Misrepresentation
Website: https://sample-store.example/

The notice stated: "Your account was suspended for Misrepresentation. Sample text: this is the message from your own Google Ads notice."

I reviewed my website against Misrepresentation and found these problems:
- Your store doesn't clearly show a refund or returns policy
- Homepage uses several risky claims
- We couldn't find a Contact page on your website
- HSTS is not enabled

- Problem: Your store doesn't clearly show a refund or returns policy
  Change made: [describe what you changed]
  Page: [address]    Date: [date]
- Problem: Homepage uses several risky claims
  Change made: [describe what you changed]
  Page: [address]    Date: [date]
- Problem: We couldn't find a Contact page on your website
  Change made: [describe what you changed]
  Page: [address]    Date: [date]
- Problem: HSTS is not enabled
  Change made: [describe what you changed]
  Page: [address]    Date: [date]

My website now shows who runs the business, how to contact us, and what we actually offer, and the claims on it are accurate and supported. [Confirm this is true for your site before you send it.]
Our pricing, payment and refund information is shown clearly before anyone pays. [Confirm this is true for your site before you send it.]
My website now describes our services clearly, shows our terms, privacy and refund policies, and no longer uses misleading or exaggerated wording. [Confirm this is true for your site before you send it.]
The business name, address and contact details on my website match my Google Ads account and my verification documents. [Confirm this is true for your site before you send it.]

Business name: [legal or trading name]
Address: [address shown on the website]
Phone: [number shown on the website]
Email: [email shown on the website]
What the business does: Sample Store sells home-fitness equipment online to customers in the US and UK. (Example text.)
I can provide verification documents if you need them.

I will review my website and ads against the Google Ads policies before making changes, and I will keep the information on my website accurate and up to date. I ask for a review of this account.